Mr. Samuel Sudhakar, a versatile business management leader delivered a guest lecture on the topic Digital Marketing on Monday, 22 June, 2019 in Room 302. All second year BBA students participated in this lecture. The lecture included detailed information about digital marketing. The various case studies provided students with the opportunity to analyse the importance of digital marketing in the business world.

As digital platforms are increasingly incorporated into marketing plans and in everyday life, people use digital devices instead of visiting physical shops. Campaigns are becoming more prevalent and efficient in exploring the products and services at door step. The understanding digital marketing is thus becoming increasingly important in the business world.

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