Date: December 16, 2017
Time: 12.00 P.M
Venue: Conference Room, St. Joseph’s Evening College
Members Present
The following members were present for the board of studies conducted on December 16th 2017 in the conference hall of St. Joseph’s Evening College.
University Nominee Dr. Ashok Kumar was absent for the meeting.
Names of Members
Maxim Dias (SJ) : Principal, St. Joseph’s Evening (Autonomous) College.
Saly Joseph (PDDM) HOD: Department of Journalism, St. Joseph’s Evening (Autonomous) College.
Mr. Dav : Working Journalist, New Indian Express, Bangalore
Mrs. Meera Bharathraj: Working Journalist, New Indian Express, Bangalore
Mrs. Vivitha : Lecturer, Mount Carmel College, Bangalore
Saly Joseph
HOD, Department of Journalism
St. Joseph’s Evening College
Objective of the Topics
The topics give you an overview of communication and introduce you to the main elements in the communication process. It also highlights the importance of writing clear, positive messages and offers you some basic tips and guidelines on this form of communication so that you may become more proficient in the kind of writing needed at home as well as in the college and workplace. You will also learn about some of the common pitfalls which may impede the effectiveness of written communication.
Examination
a. End Semester examination: There shall be an End Semester examination at the end of each academic semester with a maximum of 70 marks per paper.
b. Continuous Internal Assessment (CIA) Marks: Each paper shall have 30 marks for internal assessment, consisting of one unit test carrying 10 marks and two assignments in any form ( Quiz, presentation, class test, or in any academic form) in the academic semester, each carrying 7.5 .
| Types of CIA | Form of CIA | Marks | Total Marks |
|---|---|---|---|
| CIA 1 | Quiz, presentation, class test, or in any academic form | 7.5 | 7.5 |
| CIA 2 | Unit Test | 10 | 10 |
| CIA | Quiz, presentation, class test, or in any academic form 01 | 7.5 | 7.5 |
| Total | 25 | ||
Attendance, Progress and Conduct
a. Students have to compulsorily attend the classes, seminars and other academic activities conducted during the academic year as prescribed by the Department.b. Students shall be considered to have completed the attendance requirements if they have attended not less than 75% of the classes conducted in each of the paper.c. Students who do not satisfy the attendance requirements will not be permitted to appear for End Semester examinations.
| Attendance Percentage | Mark |
|---|---|
| 75 – 80% | 01 |
| 81 – 85% | 02 |
| 86 – 90% | 03 |
| 91 – 95 % | 04 |
| 96 – 100% | 05 |
Question Paper format
The paper consists of 3 sections. 10 questions of 2 marks. 4 Questions of 5 marks and 1 question of 10 marks with internal choice. There shall be two questions from each of the five units in each paper.
| Section | Number of Questions | Marks | Total Marks |
|---|---|---|---|
| A | 10 | 02 | 20 |
| B | 04 | 05 | 20 |
| C | 01 | 10 | 10 |
| Total | 50 | ||
Evaluation Pattern
| No. CIA | Type of CIA | Marks |
|---|---|---|
| CIA. 1 | Skill Development Activities Or Academic Related Activities |
7.5 |
| CIA. 2 | Written Test | 10 |
| CIA. 3 | Skill Development Activities Or Academic Related Activities |
7.5 |
| Attendance | 75 – 80 % 81 – 85 % 86 – 90 % 91 – 95 % 96 – 100 % |
01 02 03 04 05 |
| Total | 30 | |
| ESE | Written Test | 70 |
| Total | 30 + 70 | 100 |
VI SEMESTER
PAPER: 6.1
Title of the paper: Media Management
Module I
Newspaper Management Process
Module II
Ownership: Newspaper Ownership patterns in India, Circulation and Promotion.
FDI in Print media and Electronics
Module III
Public broadcasting: Prasara Bharati, Structure of Doordarshan and AIR. PIB
Module IV
IRS & NRS, ABC, RNI
Module V
Digital Media: News Companies, Social media news coverage
Reference Materials
| Author | Book Name | Publisher |
|---|---|---|
| Singh-S. Nihal | Your slip is showing | UBS |
| Lambert B. Edmund (ED) | Committed Journalism: An ethic for profession | Press |
| Srivastava K.m | Media issues | Sterling |
| Chakravarthy, jagadish | Journalism – Changing society | - |
| Mac Bride, Sean (ED) | Many Voices, one world | Authors press |
| Herbert John | Practicing Globel Journalism | Focal Press |
| Riley David | Freedom of Dilemma – Critical reading …. | Scott, Foreman |
VI SEMESTER
PAPER: 6.2
Title of the paper: Advertising and Public Relations
Module I
Advertising: Meaning, Nature, Scope and Definitions of Advertising
Module II
Advertising: Origin & Development of Advertising. Types of advertising. Elements of Advertising. Advertising agency – Structure and Function.
Module III
Ethics of Advertising, Advertorial
Module IV
Public relations: meaning, definitions, Nature and scope and functions of PR Brief history of PR in India, Principles of Public relations
Module V
PR Tools – Press Conferences, Press Release and other PR tools, PR counselling, PR firms.
Reference Materials
| Author | Book Name | Publisher |
|---|---|---|
| Newsom, Turk | This is PR- the realities of PR (7th Edi) | Wadsworth |
| Randall, Geoffery | Branding- a practical guide to planning your strategy | Crest |
| Shelburne, merry | Effective public relations – A Practical Approach | Biztantra |
| Arens, willam | Contemporary advertising (9th Edi) | Jaico |
| Lesly Philip | handbook of public relations and Communications | Jaico |
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